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People from all walks of life are turning to their phones during the coronavirus pandemic, and even after lockdowns and restrictions are lifted around the world, people are still spending a lot of time on their phones. According to a study by mobile app tracking platform DataAI, people are more content with their smartphones, spending about 4 to 5 hours at a time in a single day.

This year, consumer use of mobile apps is escalating rapidly, with people spending more than 4 hours a day on multiple apps in most markets. The average daily time spent on job applications varies geographically. There are now almost thirteen markets where consumers spend a lot of time using applications. The countries in the market list include Russia, Indonesia, South Korea, Singapore, Turkey, Brazil, the United Kingdom, Mexico, the United States and so on. Of these countries, Singapore, Brazil and Indonesia report that consumers have used smartphone apps for more than five hours.

In early 2020, the trend in app usage normalized, meaning usage dropped somewhat in the second quarter, but it’s important to mention here that two years earlier, when the coronavirus hit app usage for users of all ages or As careers progressed, people did most of their tasks, be it shopping, banking, school, meetings, etc., on cell phones. Still, we see in the data showing that smartphone consumers who previously launched new applications during lockdown are still used to online behavior returning to normal this year despite the circumstances. Additionally, some markets have seen a notable increase in app consumption over the past two years. In the second quarter of 2020, Singapore consumers used apps for 4.1 hours, while usage time has now increased to 5.7 hours. Additionally, Australian users spend 4.9 hours on mobile applications compared to 3.6 hours previously. Both countries show a 40% increase in time spent.

Additionally, other markets are showing a declining growth pattern, including Canada at +20 percent, Indonesia at over 10 percent, the UK at over 5 percent, and India, Japan and the US at +5 percent each. In comparison, several markets saw flat growth, such as Mexico with no change, Turkey and Argentina each at -5 percent. It should be noted here that mobile apps were used a lot more when COVID arrived, but now the trends are gradually coming ahead of the COVID period.

Finally, the data from the mobile app tracking company’s report also mentions the most used applications and games for the second quarter of 2022, and the data shows that Meta-owned Instagram was the most downloaded app. While TikTok ranks first in terms of time spent by consumers and monthly active users, Facebook took first place. In addition, Meesho moved up to 8th place in the Downloads category for the Indian app in Q2 2022. Additionally, Fill the Fridge, Pokemon GO, and Stumble Guys saw massive upswings in the gaming apps category. Take a look at the charts below for more insight:

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